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The Alexa black mesh thong with gold-ring details – elegant SELF Seductions lingerie designAlexa Mesh Thong styled with gold jewellery and SELF Seductions wellness pieces – refined sensual aesthetic
Leonora Air Wave Massager in matte black with rose-gold accent – elegant SELF Seductions wellness designSide view of the Leonora Air Wave Massager showing sleek black shape and refined finish
Serena Spellbound black touch-free wellness device with soft matte finish and rose-gold base by SELF SeductionsDetail view of Serena Spellbound wellness device showing rose-gold accent and smooth silicone design
The Lucille Mesh Bodysuit in black with underwire detail – elegant SELF Seductions lingerie designLucille black mesh bodysuit styled with gold jewellery and wellness pieces – refined SELF Seductions aesthetic
The Alexa Mesh Bralette in black – sheer mesh lingerie top with gold ring detail and bold SELF Seductions designAlexa Mesh Bralette styled with gold necklace and pearl earrings – sophisticated SELF Seductions flatlay
The Belle gold mini wellness massager with sleek mirror-finish design by SELF SeductionsFront view of the gold Belle Mini Massager – elegant compact design for modern wellness
The Nicole Baroque Pearl Drop Earrings in gold – sculptural gold-tone earrings with natural baroque pearls by SELF SeductionsThe Nicole Baroque Pearl Drop Earrings styled in a neutral stone dish with other gold jewelry pieces by SELF Seductions
The Giselle Stretch Lace Brassiere in black – delicate underwire bra with sheer lace and refined SELF Seductions designGiselle Stretch Lace Brassiere styled with matching lace brief and gold accessories – elegant lingerie set by SELF Seductions
The Uma Satin Night Slip in black – elegant satin sleepwear with open back and minimalist SELF Seductions designThe Uma Satin Night Slip in black displayed on marble tabletop with gold jewelry and wellness accessory – elegant, sensual still life by SELF Seductions
Gold undercover necklace by SELF Seductions – elegant design with hidden sensual functionMinimal gold necklace from SELF Seductions – sleek and discreet wellness accessory
The Kylie Skin Yoga Thong 3-Pack – seamless underwear set in black, white, and nude beige designed for comfort and modern sensuality by SELF SeductionsThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong designed for movement, comfort, and sensual confidence by SELF Seductions
The Giselle Stretch Lace Brief in black – sheer lace underwear with soft stretch fit and elegant SELF Seductions design
The Siren Satin Balconette in ivory – soft satin underwire bra with delicate sheen and elegant SELF Seductions designThe Siren Satin Lingerie Set in ivory – thong and balconette styled with gold jewelry for timeless elegance
The Siren Satin Thong in ivory – soft satin underwear with smooth fit and elegant SELF Seductions designIvory satin thong by SELF Seductions – detailed view with gold accessory for a refined, sensual look
The Kendall Seamless Sports Bralette in black – minimalist wireless bralette with soft stretch fit and modern SELF Seductions designThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Khlóe Seamless Sports Cheeky in black – smooth, body-hugging underwear designed for everyday comfort and confident movement by SELF SeductionsLuxury eco packaging by SELF Seductions – brown mailer with white brand label and tied ribbon on stone surface
The Kourtney Seamless Sports High Waist Thong in black – high-waisted seamless thong for confident, everyday comfort by SELF SeductionsBlack seamless high-waist thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Alaïa Gold-Plated Bracelet – sleek open-ended gold cuff with modern nail-inspired design by SELF SeductionsThe Alaïa Gold-Plated Bracelet styled with gold jewelry and accessories on a marble surface by SELF Seductions
The Yves Leopard Mesh Brassiere in brown and black – sheer underwire bra with elegant SELF Seductions designClose-up of Yves Leopard Mesh Brassiere showing delicate mesh texture and leopard print pattern
The Yves Leopard Mesh Thong in brown and black – sheer leopard print lingerie by SELF SeductionsThe Allegra Gold-Plated Crystal Hoop Earrings paired with The Yves Leopard Thong and gold bracelet in a luxurious neutral setting by SELF Seductions
Black twin-ear silicone massager shown at an angle – elegant SELF Seductions design for sensual wellnessBlack twin-ear silicone massager displayed on marble tabletop with gold jewelry and wellness accessory – elegant, sensual still life by SELF Seductions
Detail view of the Aurelia Sensual Curve Jewel in gold and white faux-fur – refined SELF Seductions designElegant gold wellness accessory with soft white faux-fur accent by SELF Seductions
SELF Seductions black touch-free wellness device with refined sculptural designDetail view of the Serena Spellbound black touch-free wellness device with copper finish by SELF Seductions

ritual of empowerment

the white muse collection

It is not just lingerie—it is a ritual of empowerment. It is the delicate strength of feminine energy made tangible: soft, commanding, and unapologetically sensual. It is for the woman who knows that seduction begins within, who delights in the curves, textures, and rhythms of her own body, and who wears her confidence like a crown.

Become the woman who is both the artist and the art, the question and the answer — The Muse. 

SEASON 01

THE TEASER DROP

The launch of a new era. A new beginning. Where women can be women. Where women are allowed to celebrate their sensuality, to embrace their bodies and feel empowered to trust their intuition.

A world where nothing is taboo. Where female pleasure and sensuality are at the forefront. A world filled with emotional intimacy and physical well-being. So let’s celebrate the female body and liberate her strong, confident and sensual self.

Exploring intimacy

For those who believe true connection is power

Closing the Pleasure Gap : Why Women's Desire Matters

Closing the Pleasure Gap : Why Women's Desire Matters

Let’s talk about the gap. Not the pay gap. Not the confidence gap. The Pleasure Gap — the silent space between women’s and men’s experiences of intimacy. And yes, it’s real. It’s measurable. And it...

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The Science of Intimacy : Why Knowing Your Body Is Power

The Science of Intimacy : Why Knowing Your Body Is Power

Let’s be honest — many of us have been conditioned to see self-pleasure as something secretive, shameful, or purely physical. But science (and your own body) tells a different story. The truth is, ...

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safe & sustainable

We use high quality body-safe materials for all our products. This includes clothing, sexual wellness products and jewelry.

Customer service

We respond to our customers within 24 hours, ensuring all your questions are answered promptly.

free shipping

Spend 700 SEK or more and get free shipping on your entire order (Applicable to Sweden only).