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The Uma Satin Night Slip in black – elegant satin sleepwear with open back and minimalist SELF Seductions designThe Uma Satin Night Slip in black displayed on marble tabletop with gold jewelry and wellness accessory – elegant, sensual still life by SELF Seductions
Serena Spellbound black touch-free wellness device with soft matte finish and rose-gold base by SELF SeductionsDetail view of Serena Spellbound wellness device showing rose-gold accent and smooth silicone design
The Dominique Stretch Mesh Bustier in black – structured mesh lingerie top with gold hardware and bold SELF Seductions design
The Dominique Stretch Mesh Thong in black – sheer mesh underwear with gold detail and confident SELF Seductions design
Black twin-ear silicone massager shown at an angle – elegant SELF Seductions design for sensual wellnessBlack twin-ear silicone massager displayed on marble tabletop with gold jewelry and wellness accessory – elegant, sensual still life by SELF Seductions

ritual of empowerment

the white muse collection

It is not just lingerie—it is a ritual of empowerment. It is the delicate strength of feminine energy made tangible: soft, commanding, and unapologetically sensual. It is for the woman who knows that seduction begins within, who delights in the curves, textures, and rhythms of her own body, and who wears her confidence like a crown.

Become the woman who is both the artist and the art, the question and the answer — The Muse. 

SEASON 01

THE TEASER DROP

The launch of a new era. A new beginning. Where women can be women. Where women are allowed to celebrate their sensuality, to embrace their bodies and feel empowered to trust their intuition.

A world where nothing is taboo. Where female pleasure and sensuality are at the forefront. A world filled with emotional intimacy and physical well-being. So let’s celebrate the female body and liberate her strong, confident and sensual self.

Exploring intimacy

For those who believe true connection is power

Closing the Pleasure Gap : Why Women's Desire Matters

Closing the Pleasure Gap : Why Women's Desire Matters

Let’s talk about the gap. Not the pay gap. Not the confidence gap. The Pleasure Gap — the silent space between women’s and men’s experiences of intimacy. And yes, it’s real. It’s measurable. And it...

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The Science of Intimacy : Why Knowing Your Body Is Power

The Science of Intimacy : Why Knowing Your Body Is Power

Let’s be honest — many of us have been conditioned to see self-pleasure as something secretive, shameful, or purely physical. But science (and your own body) tells a different story. The truth is, ...

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safe & sustainable

We use high quality body-safe materials for all our products. This includes clothing, sexual wellness products and jewelry.

Customer service

We respond to our customers within 24 hours, ensuring all your questions are answered promptly.

free shipping

Spend 700 SEK or more and get free shipping on your entire order (Applicable to Sweden only).