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The Giselle Stretch Lace Brassiere in black – delicate underwire bra with sheer lace and refined SELF Seductions designGiselle Stretch Lace Brassiere styled with matching lace brief and gold accessories – elegant lingerie set by SELF Seductions
The Kendall Seamless Sports Bralette in black – minimalist wireless bralette with soft stretch fit and modern SELF Seductions designThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Siren Satin Balconette in ivory – soft satin underwire bra with delicate sheen and elegant SELF Seductions designThe Siren Satin Lingerie Set in ivory – thong and balconette styled with gold jewelry for timeless elegance
The Alexa Mesh Bralette in black – sheer mesh lingerie top with gold ring detail and bold SELF Seductions designAlexa Mesh Bralette styled with gold necklace and pearl earrings – sophisticated SELF Seductions flatlay
The Yves Leopard Mesh Brassiere in brown and black – sheer underwire bra with elegant SELF Seductions designClose-up of Yves Leopard Mesh Brassiere showing delicate mesh texture and leopard print pattern
The Dominique Stretch Mesh Bustier in black – structured mesh lingerie top with gold hardware and bold SELF Seductions design
The Kendall Seamless Sports Bralette in clay beige – soft wireless bralette with smooth stretch fabric and elegant SELF Seductions designLuxury eco packaging by SELF Seductions – brown mailer with white brand label and tied ribbon on stone surface
SELF Seductions The Kim Signature Thong in vanilla white – minimal lingerie styled on natural stone surfaceThe Emma Soft Stretch Lace Bra in white – delicate lace lingerie styled on softly wrinkled linen bedding by SELF Seductions

ritual of empowerment

the white muse collection

It is not just lingerie—it is a ritual of empowerment. It is the delicate strength of feminine energy made tangible: soft, commanding, and unapologetically sensual. It is for the woman who knows that seduction begins within, who delights in the curves, textures, and rhythms of her own body, and who wears her confidence like a crown.

Become the woman who is both the artist and the art, the question and the answer — The Muse. 

SEASON 01

THE TEASER DROP

The launch of a new era. A new beginning. Where women can be women. Where women are allowed to celebrate their sensuality, to embrace their bodies and feel empowered to trust their intuition.

A world where nothing is taboo. Where female pleasure and sensuality are at the forefront. A world filled with emotional intimacy and physical well-being. So let’s celebrate the female body and liberate her strong, confident and sensual self.

Exploring intimacy

For those who believe true connection is power

Closing the Pleasure Gap : Why Women's Desire Matters

Closing the Pleasure Gap : Why Women's Desire Matters

Let’s talk about the gap. Not the pay gap. Not the confidence gap. The Pleasure Gap — the silent space between women’s and men’s experiences of intimacy. And yes, it’s real. It’s measurable. And it...

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The Science of Intimacy : Why Knowing Your Body Is Power

The Science of Intimacy : Why Knowing Your Body Is Power

Let’s be honest — many of us have been conditioned to see self-pleasure as something secretive, shameful, or purely physical. But science (and your own body) tells a different story. The truth is, ...

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safe & sustainable

We use high quality body-safe materials for all our products. This includes clothing, sexual wellness products and jewelry.

Customer service

We respond to our customers within 24 hours, ensuring all your questions are answered promptly.

free shipping

Spend 700 SEK or more and get free shipping on your entire order (Applicable to Sweden only).