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The Kendall Seamless Sports Bralette in clay beige – soft wireless bralette with smooth stretch fabric and elegant SELF Seductions designLuxury eco packaging by SELF Seductions – brown mailer with white brand label and tied ribbon on stone surface
The Allegra Gold-Plated Crystal Hoop Earrings – rectangular gold hoops with pavé crystal detailing by SELF SeductionsThe Alaïa Gold-Plated Bracelet styled with gold jewelry and accessories on a marble surface by SELF Seductions
The Belle gold mini wellness massager with sleek mirror-finish design by SELF SeductionsFront view of the gold Belle Mini Massager – elegant compact design for modern wellness
The Kim Seamless Thong in clay beige – smooth seamless underwear with minimal design and gold SELF Seductions detailThe Kim Seamless Thong in clay – soft stretch fabric with flattering cut for invisible comfort and confidence
The Kim Signature T-String Thong in vanilla white – seamless minimal thong with gold SELF Seductions monogram detailThe Kim Signature T-String Thong in vanilla – soft stretch fit designed for invisible comfort and sensual confidence
The Lexie Pebble Gold-Plated Earrings – minimalist round gold studs with organic shape by SELF Seductions
Serena Spellbound black touch-free wellness device with soft matte finish and rose-gold base by SELF SeductionsDetail view of Serena Spellbound wellness device showing rose-gold accent and smooth silicone design
The Khlóe Seamless Sports Cheeky in clay beige – soft seamless underwear with smooth fit and elegant SELF Seductions design for everyday comfortLuxury eco packaging by SELF Seductions – brown mailer with white brand label and tied ribbon on stone surface
The Kendall Seamless Sports Bralette in black – minimalist wireless bralette with soft stretch fit and modern SELF Seductions designThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
Leonora Air Wave Massager in matte black with rose-gold accent – elegant SELF Seductions wellness designSide view of the Leonora Air Wave Massager showing sleek black shape and refined finish
The Kourtney Seamless Sports High Waist Thong in black – high-waisted seamless thong for confident, everyday comfort by SELF SeductionsBlack seamless high-waist thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Kylie Skin Yoga Thong 3-Pack – seamless underwear set in black, white, and nude beige designed for comfort and modern sensuality by SELF SeductionsThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong designed for movement, comfort, and sensual confidence by SELF Seductions
The Kylie Skin Yoga Thong in nude beige – seamless thong designed for all-day comfort and elegant SELF Seductions minimalismThe Kylie Skin Yoga Thong in nude beige – seamless thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Khlóe Seamless Sports Cheeky in black – smooth, body-hugging underwear designed for everyday comfort and confident movement by SELF SeductionsLuxury eco packaging by SELF Seductions – brown mailer with white brand label and tied ribbon on stone surface
Black twin-ear silicone massager shown at an angle – elegant SELF Seductions design for sensual wellnessBlack twin-ear silicone massager displayed on marble tabletop with gold jewelry and wellness accessory – elegant, sensual still life by SELF Seductions
The Kourtney Seamless Sports High Waist Thong in white – soft stretch thong with high waist and minimal SELF Seductions designThe Kourtney Seamless Sports High Waist Thong in white styled with delicate jewelry on soft marble surface – elegant and refined flatlay by SELF Seductions
The Kylie Skin Yoga Thong in black – ultra-soft seamless thong designed for movement, comfort, and sensual confidence by SELF SeductionsThe Kylie Skin Yoga Thong in black – ultra-soft seamless thong with gold jewelry on marble surface – bold yet minimal lingerie still life by SELF Seductions
The Lexie Pebble Gold-Plated Earrings – minimalist round gold studs with organic shape by SELF SeductionsThe Candace Drop Pearl Earrings in gold styled on beige marble surface beside gold jewelry and sensual dice by SELF Seductions
The Kourtney Seamless Sports High Waist Thong 3-Pack – seamless high-waisted underwear set in black, white, and chocolate tones by SELF SeductionsThe Kourtney Seamless Sports High Waist Thong in chocolate brown styled with gold jewelry on marble surface – minimalist still life by SELF Seductions
The Kourtney Seamless Sports High Waist Thong in chocolate brown – smooth seamless design with sculpting fit and elegant SELF Seductions aestheticThe Kourtney Seamless Sports High Waist Thong in chocolate brown styled with gold jewelry on marble surface – minimalist still life by SELF Seductions
Nikita Sweet Serenity Wellness Device in matte black with gold accent – elegant SELF Seductions design for relaxationNikita Sweet Serenity Wellness Device styled with gold accessories – modern and sophisticated SELF Seductions aesthetic
The Kylie Skin Yoga Thong in white – smooth seamless thong with soft stretch fabric for confident, everyday wear by SELF Seductions
The Little Miss Carter Gold-Plated Bracelet – minimalist gold bangle with elegant rounded shape by SELF SeductionsThe Little Miss Carter Gold-Plated Bracelet styled with black lingerie and gold wellness accessories in a soft neutral flatlay by SELF Seductions

ritual of empowerment

the white muse collection

It is not just lingerie—it is a ritual of empowerment. It is the delicate strength of feminine energy made tangible: soft, commanding, and unapologetically sensual. It is for the woman who knows that seduction begins within, who delights in the curves, textures, and rhythms of her own body, and who wears her confidence like a crown.

Become the woman who is both the artist and the art, the question and the answer — The Muse. 

SEASON 01

THE TEASER DROP

The launch of a new era. A new beginning. Where women can be women. Where women are allowed to celebrate their sensuality, to embrace their bodies and feel empowered to trust their intuition.

A world where nothing is taboo. Where female pleasure and sensuality are at the forefront. A world filled with emotional intimacy and physical well-being. So let’s celebrate the female body and liberate her strong, confident and sensual self.

Exploring intimacy

For those who believe true connection is power

Closing the Pleasure Gap : Why Women's Desire Matters

Closing the Pleasure Gap : Why Women's Desire Matters

Let’s talk about the gap. Not the pay gap. Not the confidence gap. The Pleasure Gap — the silent space between women’s and men’s experiences of intimacy. And yes, it’s real. It’s measurable. And it...

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The Science of Intimacy : Why Knowing Your Body Is Power

The Science of Intimacy : Why Knowing Your Body Is Power

Let’s be honest — many of us have been conditioned to see self-pleasure as something secretive, shameful, or purely physical. But science (and your own body) tells a different story. The truth is, ...

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safe & sustainable

We use high quality body-safe materials for all our products. This includes clothing, sexual wellness products and jewelry.

Customer service

We respond to our customers within 24 hours, ensuring all your questions are answered promptly.

free shipping

Spend 700 SEK or more and get free shipping on your entire order (Applicable to Sweden only).