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Elegance Meets Intimacy & SEXUAL WELLNESS
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Closing the Pleasure Gap : Why Female Desire Matters
Let’s talk about the gap. Not the pay gap. Not the confidence gap. The Pleasure Gap — the silent space between women’s and men’s experiences of intimacy. And yes, it’s real. It’s measurable. And it...
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The Science of Intimacy : Why Knowing Your Body Is Key to Empowered Intimacy
Let’s be honest — many of us have been conditioned to see self-pleasure as something secretive, shameful, or purely physical. But science (and your own body) tells a different story. The truth is, ...
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Kul med ett varumärke som fokuserar på kvinnlig hälsa.
Min absoluta favorit är SIENNA som har väldigt mjuk sillikon och bra vibrerande nivåer. Storleken är perfekt och den ligger bra i handen. Väldigt smidig när jag och min man tar till lite extra hjälp. Senast köpte jag en LULU som också har blivit en favorit. Extra plus är att produkterna kommer laddade!
MIKA
Väldigt fina produkter!
Jag köpte två olika set med underkläder. Passformen var mycket bättre än förväntat. Så snygga men samtidigt mjuka och sköna med mycket stretch och stöd. Yoga trosorna var också väldigt sköna och sitter bra under tights.
LISA
Snabb leverans och bra service.
Jag köpte ett snyggt set med underkläder, tärningarna och en NIKITA plus en ALIANA backdoor lover. Paketet kom snabbt och var snyggt inslaget. Hon blev väldigt glad! Vi har inte hunnit testa allt ännu men det vi hunnit prova har varit väldigt bra.
JACOB
Älskar hur snygga alla produkterna är!
Det märks att SELF är utvecklat av någon som vet vad kvinnor vill ha. Alla vibratorerna är små, snygga, diskreta. Råkade få med mig dom genom säkerhetskontrollen på flyget när jag skulle ut och resa och blev superstressad, men dom gled igenom utan problem ; )
BELLA
Tycker utcheckningen var onödigt krånglig.
Det var jobbigt att behöva fylla i alla mina uppgifter i kassan, men rabattkoden funkade bra. Leveransen var supersnabb och produkterna kom snyggt och diskret förpackade. Jag köpte en LEONORA och jag säger bara Wow -Allt är förlåtet! Trodde aldrig att jag skulle kunde komma på det sättet, flera gånger i rad.
FILIPPA


TESTIMONIALS
We have had some great feedback on our products which we decided to share. Thank you for your kind words.
- MATHILDA -
"At first I found the sizes a bit confusing but the size-guide really helped. The customer service was really fast and helpful. The advice was more or less to choose the same as for my sports tops and the fit was perfect upon delivery."
- ninna -
"My new go-to brand when searching for great looking underwear. The design just gives that extra edge making me feel strong and sensual."
- stella -
"Me and Sienna are new BFFs. Never thought keeping her in my handbag would be so much fun. The best thing is the soft flexible edge and how silent she is."
- sara -
"Great style and fit, sizes seem true to size. I had some questions but the customer service replied fast."
- holly -
"Love, love, love the concept. Haven't done any shopping yet but I definitely will."
- lovisa -
"Love, love, love the concept. Haven't done any shopping yet but I definitely will."
- inez -
"Loved the jewelry but was a bit sceptic towards the quality. But everything showed up looking really good."
- vendela -
"I bought three pairs of the seamless sports cheeky with the matching top and I haven't used any other underwear since. Perfect under tights when training."
- linnea -
"I got my friend the Leonora Air Wave toy for her birthday and apparently it was so good I decided I had to get one for myself."
About
SELF SEDUCTIONS

Made by women
SELF is a brand created by women, for women — a celebration of confidence, individuality, and the quiet power of allure. We craft pieces for women who dress first for themselves, embracing strength, beauty, and unapologetic authenticity. What we wear closest to our skin is a statement of self-worth, a reminder to honor who we are every single day.

Desires matter
Your desires deserve to be celebrated — every single one. Whether they shine through in a bold silhouette, a lace bralette, or a statement piece of jewelry, they are expressions of your strength and individuality. This is about honoring the female form, owning your choices, and stepping fully into your most powerful, radiant self.

Find yourself first
SELF is about finding yourself first — discovering the strength, beauty, and confidence that come from within. It’s an invitation to honor who you are, to embrace self-love as the highest form of care. We believe true sensuality begins subtly, in the mind, in the quiet assurance that you are powerful, feminine, and whole.
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