Calm pleasure. Quiet luxury. No pressure.
DESIGNED FOR CONFIDENCE, NOT PERFORMANCE
This Valentine edit is an invitation to choose her fully.
For her, it’s about owning her confidence, desire, and pleasure.
For you, it’s about seeing her, honoring her, and letting her take the lead. Calm pleasure. Quiet luxury. No performance. No pressure. Because desire awakens when it’s allowed to lead — not when it’s expected to perform.
Celebrate Valentine — The SELF Way.
The Valentine Edit is a curated selection of SELF’s most iconic lingerie, accessories, and discreet wellness pieces. Selected styles are created exclusively for Valentine.
Nominated for the Scandinavian Business Awards 2026 — EU Business News

The Valentine Edit by SELF
The Valentine Edit by SELF is a curated selection of lingerie, accessories, and discreet wellness pieces designed to celebrate intimacy without expectation. Rooted in a philosophy of calm pleasure and quiet luxury, this edit brings together SELF’s most iconic designs — created to support confidence, presence, and personal desire.
For her, the Valentine Edit is about owning her confidence, her sensuality, and her rhythm. For you, it’s about seeing her, honoring her, and allowing her pleasure to unfold naturally. SELF approaches intimacy without performance or pressure, believing that desire awakens when it is given space — not demands.
This Valentine collection features refined lingerie, elegant accessories, and modern wellness essentials in a considered palette of black, gold, and red. Selected styles are created exclusively for Valentine and available in limited quantities, reflecting SELF’s commitment to thoughtful design rather than mass production.
Whether chosen as a gift or as an intentional act of self-expression, the Valentine Edit is designed to feel personal, grounded, and enduring — a modern expression of intimacy, the SELF way.
Reliability is part of the experience
Carefully selected partners



Designed for You
Body-Safe & Discreet
Made from premium, body-safe materials and delivered in discreet, elegant packaging — designed to feel as beautiful as it looks.
Clarity begins with listening
Explore your relationship with pleasure
Pleasure and wellbeing are deeply personal. They shift with time, experience and connection.
Whether you’re exploring on your own or in relation to someone else, the Intimate Guide offers a private space to reflect, ask, and understand what feels right — without pressure or expectation.
From sensation and boundaries to rhythm, care and confidence, this is where understanding begins.

























