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BEST SELLERS

THE MOST LOVED PIECES FROM SELF

Pieces our customers return to again and again.
Quietly powerful, thoughtfully designed, and chosen for the moments that matter.

The Siren Satin Balconette in ivory – soft satin underwire bra with delicate sheen and elegant SELF Seductions design
The Siren Satin Balconette : Ivory Satin Balconette Bra REA-pris450 kr
The Siren Satin Thong in ivory – soft satin underwear with smooth fit and elegant SELF Seductions design
The Siren Satin Thong : Ivory Satin Thong Lingerie REA-pris300 kr
Pearl-toned sensual dice with gold lettering – elegant SELF Seductions design for playful connection
The Stephanie Sensual Dice : Pearl REA-pris250 kr
The Yves Leopard Mesh Brassiere in brown and black – sheer underwire bra with elegant SELF Seductions design
The Yves Leopard Mesh Brassiere : Brown REA-pris450 kr
The Yves Leopard Mesh Thong in brown and black – sheer leopard print lingerie by SELF Seductions
The Yves Leopard Mesh Thong : Brown REA-pris300 kr
The SELF Awakening Discovery Set
The SELF Awakening Discovery Set REA-pris1 250 kr
Serena Spellbound black touch-free wellness device with soft matte finish and rose-gold base by SELF Seductions
The Sienna Sweet Silicone Massager : Clitoral Vibrator REA-pris550 kr
The Kylie Skin Yoga Thong 3-Pack – seamless underwear set in black, white, and nude beige designed for comfort and modern sensuality by SELF Seductions
The Kylie 3-Pack Seamless Sports Yoga Thong : Multi Colored REA-pris350 kr
The Alexa Mesh Bralette in black – sheer mesh lingerie top with gold ring detail and bold SELF Seductions design
The Alexa Mesh Bralette : Black REA-pris500 kr
The Belle gold mini wellness massager with sleek mirror-finish design by SELF Seductions
The Belle Crowd-Pleaser : Gold REA-pris350 kr
SELF Seductions The Kim Signature Thong in vanilla white – minimal lingerie styled on natural stone surface
The Emma Soft Stretch Brassiere : White REA-pris350 kr
(5.0)
The Alexa black mesh thong with gold-ring details – elegant SELF Seductions lingerie design
The Alexa Mesh Thong : Black REA-pris350 kr
The Emma Soft Stretch Lace Thong in white – sheer lace underwear with soft stretch fit and refined SELF Seductions design
The Emma Soft Stretch Lace Thong : White REA-pris300 kr
The Lilly Crystal V Thong in White – silky stretch jersey thong with crystal V-chain back detail by SELF Seductions
The Lilly Crystal V Thong : White REA-pris250 kr
SELF Seductions black touch-free wellness device with refined sculptural design
The Serena Spellbound Airwave Massager : Clitoral Vibrator REA-pris750 kr
THE KOURTNEY SEAMLESS THONG 3-PACK : MULTI Colored
THE KOURTNEY SEAMLESS THONG 3-PACK : MULTI Colored REA-pris350 kr

FREE SHIPPING FROM 750 SEK.

FAST DELIVERY.

BODY-SAFE MATERIALS.

KLARNA PAYMENTS.

Paid with ease. Delivered with care.

Carefully selected partners

Nominated for the Scandinavian Business Awards 2026

SELF'S most-loved lingerie, wellness essentials & signature pieces

Top-rated styles from SELF’s community

Welcome to SELF’s Best Sellers — a curated mix of our most-loved lingerie, sensual wellness essentials and signature pieces. Each item is chosen for its comfort, beauty and premium feel, crafted to elevate your self-care ritual and create moments of confidence and pleasure.

Our best sellers reflect what modern women return to again and again: soft stretch favorites, iconic mesh lingerie, satin essentials and discreet wellness devices that bring calm, intimacy and ease into everyday life. Designed for confidence and sensual comfort.

Every piece is created with thoughtful details, luxurious materials and a timeless sensuality that fits naturally into your routine — whether you’re choosing something for daily comfort, a special moment or elevated self-care at home.

Explore the collection and discover your new favorite — designed to make you feel beautiful, supported and effortlessly sensual every day.

What our community loves most:

  • Premium lingerie with effortless fit
  • Discreet and powerful wellness essentials
  • Customer-favorite sets and iconic styles
  • Designs chosen for comfort, confidence and sensual wellbeing

Want to explore what others love most? Discover real customer experiences and testimonials on our homepage — curated to help you choose the perfect piece for your own self-care ritual.

feedback & love

Väldigt fina produkter!

Jag köpte två olika set med underkläder. Passformen var mycket bättre än förväntat. Så snygga men samtidigt mjuka och sköna med mycket stretch och stöd. Yoga trosorna var också väldigt sköna och sitter bra under tights.

LISA

Snabb leverans och bra service.

Jag köpte ett snyggt set med underkläder, tärningarna och en NIKITA. Paketet kom snabbt och var snyggt inslaget. Hon blev väldigt glad! Vi har inte hunnit testa allt ännu men det vi hunnit prova har varit väldigt bra.

JACOB

Älskar hur snygga alla produkterna är!

Det märks att SELF är utvecklat av någon som vet vad kvinnor vill ha. Alla vibratorerna är små, snygga, diskreta. Råkade få med mig dom genom säkerhetskontrollen på flyget när jag skulle ut och resa och blev superstressad, men dom gled igenom utan problem ; )

BELLA

Tycker utcheckningen var onödigt krånglig. Men leveransen var supersnabb och produkterna kom snyggt och diskret förpackade. Jag köpte en LEONORA och jag säger bara Wow -Allt är förlåtet! Trodde aldrig att jag skulle kunde komma på det sättet, flera gånger i rad.

FILIPPA