Anna founded SELF Seductions late in the year of 2024 when she felt there was no platform for information, inspiration and pleasure toys targeting women only. With her deep passion for women’s health, she then decided to create a brand for women, by women. A brand that contributed to disrupting stigmans on female sexuality, with the purpose of improving women's overall well-being. A concept that is equally sexy as it educational, while lowering the thresholds of approaching female desires in a modern way.

In order to reach a truly holistic perspective on health, we can't just settle with exercise and nutrition. All factors improving health are complex and interconnected aspects of our overall well-being. Sex can positively reduce stress and regulate hormones, helping you sleep better, feel better and perform better.

SELF Seduction is about loving yourself in the highest order. About feeling confident, strong and sexual. Where the things we wear closest to our skin is for ourselves. SELF Seduction is self-discovery, self-fulfillment and self-expression, making women look and feel their most fabulous selves.