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SIZE GUIDE

Your body deserves room to breathe

We design our lingerie to follow you — not define you. That’s why bras and briefs are sized separately. You choose what feels right for your body, top and bottom. When lingerie feels comfortable, your body softens.
When your body softens, confidence becomes effortless.

Sizing should feel intuitive — not intimidating

Our lingerie is designed in soft, adaptive fabrics that follow your body. Choose the size you normally wear in  traditional clothing, comfortable lingerie or soft bras.

SELF sizing is simpler than traditional bras and we simly use S M L.

Size overview

S
70–75 A–C
EU 34–36

M
75–80 B–D
EU 38

L
80–85 C–E
EU 40–42

Between sizes?

Our pieces are made to feel supportive, comfortable and gently sculpting — never restrictive. If you're between two sizes, choose the larger one for a softer, more fluid feel. 

Confidence comes from comfort

Because our bras are flexible and body-adaptive, the balance between band and cup matters more than exact letters. A supportive band doesn’t mean you need the same size in your hips. A fuller cup doesn’t mean restriction. Fit is personal. Choose what feels right for your body — not just the number on a tag.

Need more guidance?

Explore The SELF Intimate Guide for personalised fit advice based on the exact style you're considering — designed to help you choose with confidence.